TINCUP MOUNTAIN WHiskey

BRAND Campaign | Photography | 2025

Overview:
In collaboration with Backbone Media, I directed, shot, and edited a photoshoot for TINCUP Mountain Whiskey as part of a summer brand campaign, working closely with the agency team to align on creative direction, brand guidelines, and deliverables throughout the process.

The goal:
To support TINCUP's brand refresh by building a diverse asset library for summer season, capturing the brand's renewed focus on craftsmanship and premium quality. The imagery balances authentic mountain storytelling with a refined, premium feel, positioning TINCUP as a reward after exploration. Shot across multiple mountainous locations with several models, the content was built to perform across paid and organic social with clear product visibility throughout.

Scope:

• 25 selected and edited images for paid and organic social

• Multi-model lifestyle direction across mountain locations

• Cross-functional collaboration with Backbone Media, serving as the creative bridge between agency and brand

Outcome:
Delivered the edited images for use across paid and organic social. The work received strong feedback from both the client and Backbone Media, noting it was “some of the best content they had seen in a while”.