town of Frisco

Tourism & events | Photo and Video

OVERVIEW

I partnered with the Town of Frisco’s Marketing and Communications team to capture 10 community events throughout the winter and summer seasons. Coverage ranged from the Frisco Triathlon on the Peninsula to annual holiday celebrations throughout town, capturing both outdoor sporting events and to intimate community moments.

GOAL

Position Frisco as a vibrant, welcoming mountain destination and reinforce its identity as an exceptional place to live, visit, and recreate, through authentic, story-driven imagery and video.

SCOPE

• Event photo + video coverage

• Curated recap galleries

• B-roll compilations

• Edited video recaps

• Marketing-ready media packages

OUTCOME

The resulting media gave the Town of Frisco's team a versatile content library, ready for use across social media, email campaigns, and press releases. Consistent visual coverage across the events helped establish a cohesive brand presence and provided the town with evergreen assets that extended well beyond each individual event.